Sunday, March 28, 2010

Fools' paradise : Consumers' world

Popular Ideology to impress consumers was always related to some kind of innovation or improvement in the performance level of a product or service. But over the years of new inventions to the era of arrival of Japanese kind of re engineering it is now further diluted to presentation gimmicks only. We are talking about majority of companies leaving aside those exceptions who eventually create uncharted path for themselves & their consumers. In fact it will be very easy to see the rationale behind the entry & existence of new entrants in otherwise fiercely competitive consumers' world. Corporates always aspire for sole target of profit maximization which also has varied implications. It is next to impossible to define cost cutting or profit maximization by placing any final value to the targets fixed periodically. It is this insatiable greed to grab & fear to loose the turf that corporates start misleading public including their retail investors & consumers. Year after year hefty packages are offered to do manipulations & series of non deserving bonuses poured to hide owners' Secrets. Thus inadvertently owners-Managers start robbing their biggest supporters i.e. retail investors & consumers. Fudging datas,concealment of facts & tempering standards come handy as weapons in the name of implementing corporate War strategies & rigid policies so as to make matter worse. Fancy names,multiple models & media management are some of the tools often used to cover deficiencies in the products. New models are speedily offered to debilitate consumers. Instead of developing new products companies concentrate on securing same parts for almost all models. This conspiracy against Media centeric & brand eccentric innocent consumers serve initial purpose of profit escalation. But incessantly befooling consumers & misleading retail investors companies also start believing their own lies. It turns into fools' paradise. Every now & then new features are added without any substantial gain in terms of quality. Moving train of new models always travel purposefully to further confuse consumers. It ultimately starts eroding permanent confidence of consumers in the capacity of all such companies to offer any new products or any significant improvement in service level. All deafs & dumbs cream la de cream over expensive campus recruits refuse to listen to their own voices even as individual consumers. Blind by glares of painted progresses & glamours of false future projections these professionals commit some serious frauds. Investigations if at all ordered are promptly blocked by the able administrators & elected representatives of those very consumers. Who is fooling whom ? Why anyone is not ready to read writing on the wall ? It is not required at all to go through any of A listed B school to get answers to these simple questions. Instead, Questions are very well stating the truth in a clear & loud voice But# whoisreadytolisten ?

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